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Marketers Concerned About Transparency of Programmatic

first_img Around 300 agency and client-side marketers responded to the survey commissioned by Advertiser Perceptions on behalf of TMBI, revealing industry-wide skepticism in two categories: audience targeting, and site credibility. “Big brands are going to want to do business with brands that offer a well lit, transparent environment,” says Rich Sutton, chief revenue officer of TMBI. It is good news for magazine brands, whose greatest asset in a crowded advertising space is their cultural credibility. Most magazines have track records of consistant and reliable content. If marketers are insecure about the “safety” of their brands, what better place for their dollars than in the hands of a legacy publisher? Sutton stresses that this survey does not mean that programmatic is going away. TMBI itself takes in revenues from programmatic buys, and he says that marketers love the high ROI of low cost purchases.  There is a crisis of confidence among CMOs and marketers when it comes to transparency in programmatic, the latest white paper released by Trusted Media Brands claims. Prev1 of 6NextUse your ← → (arrow) keys to browsecenter_img Flip through to see the survey results for yourself. In short, the concern is this: marketers don’t feel that they have enough information about or control over where their programmatic ads land. In a world of fake news websites and social media accountibility, advertising on a website with offensive material can lead to a negative conversation about your brand in the greater media eco system. Marketers, the survey shows, feel that programmatic sellers are too opaque when it comes to controlling for such errors. Seventy-three percent of respondents agreed that the ability to buy ads programmatically is important. However, 81 percent of respondent agreed that “given recent news concerning credibility of digital sources, it’s even more important to advertise on the right site.” Prev1 of 6NextUse your ← → (arrow) keys to browselast_img read more

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Mario Royale gives a Nintendo classic the battle royale treatment

first_img Share your voice 1 The way the game works is that 100 players go through the same level of Super Mario Bros. Each individual has their own instance of the game and for the most part don’t interact directly with the other players, which makes it appear that there are 99 other Mario “ghosts.” Each player can, however, interact with the level and in turn, affect the other players’ instance of the level. If one player grabs the mushroom to make Mario big, that item isn’t available to everyone else. A player could also jump on a Koopa turtle’s shell, causing it to knock into other players and kill them. Things get even more interesting when one player obtains the star and goes invincible. Now, that player is active in everyone’s instance and can eliminate anyone they touch. There are several different worlds based on levels from Super Mario Bros. Each world has four levels, and the player who reaches the last level and gets past Bowser first will be the winner. Mario Royale is available to play via a web browser, and players can use a keyboard or gamepad to control Mario.  Comment Nintendocenter_img Tags Battle royale goes 8-bit in Mario Royale.   InfernoPlus Battle Royale games such as Fornite, Apex Legends, and PUBG are incredibly popular right now. One YouTuber took the formula for those games and added it to a Nintendo classic. Mario Royale, made by YouTuber InfernoPlus, is a battle royale mod of the original Super Mario Bros. Players compete against 99 other player-controlled Marios to see who’s the first to beat Bowser. Computers Gaminglast_img read more

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Myanmar team to visit Dhaka next week to talk Rohingya issue

first_imgA Myanmar team will arrive in Bangladesh next week to discuss the mass exodus of Rohingya, an official said Tuesday, amid huge diplomatic efforts to find a durable solution to the crisis.The team are “coming early next week,” Bangladesh’s Foreign Secretary Shahidul Haque told AFP, saying they would be working on the Rohingya issue but not giving further details.A senior foreign ministry official said the team was expected to be led by Myanmar’s Minister of the Office of State Counselor, Kyaw Tint Swe.Dhaka had earlier invited the minister for talks before the latest eruption of violence in Myanmar’s Rakhine state triggered one of the world’s worst refugee crisis in recent decades.The announcement comes as the UN said 480,000 Rohingya Muslims have fled to Bangladesh’s southeastern border region since August 25.Between the new arrivals and some 300,000 Rohingya who were already living in the area due to previous violence in Myanmar, there are now nearly 800,000 refugees in camps around the Bangladesh border town of Cox’s Bazar that are bursting at the seams.The situation has forced new arrivals into makeshift shelters in grim conditions, and sparked warnings that epidemics, including cholera, could easily spread.The bilateral talks come as Dhaka mounts a huge diplomatic effort to find a permanent solution to the Rohingya problem and make Myanmar take back all the refugees to their homeland in Rakhine.The latest military operation was sparked by attacks carried out by Rohingya militants on police posts on August 25.Bangladesh’s prime minister Sheikh Hasina on Thursday proposed creating UN-supervised safe zones inside Myanmar to protect Rohingya Muslims fleeing a military crackdown.Hasina accused Myanmar authorities of laying landmines on the border to prevent the Rohingyas from returning and said the United Nations must take immediate measures to find a solution to the crisis.She laid out a five-point plan that called for the protection of the Rohingyas in “safe zones that could be created inside Myanmar under UN supervision.”The United Nations has described the military operation as “ethnic cleansing” and French President Emmanuel Macron went further, describing it as a “genocide.”Myanmar must stop the violence and “the practice of ethnic cleansing”, agree to allow a UN fact-finding mission, ensure the return of refugees and abide by a report that recommends citizenship for the Rohingya, said Hasina. Rohingya are currently denied Myanmar citizenship.There has been mounting international outrage over the plight of the Rohingya, prompting the UN Security Council this month to call for an end to the violence.last_img read more

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Houston City Council To Vote On 400 Million FEMA Housing Program

first_img To embed this piece of audio in your site, please use this code: Listen Share X 00:00 /01:06 Davis LandTexas Organizing Project Director Feldon Bonner speaks outside City Hall.The Houston City Council is set to vote on Wednesday on accepting a $400 million contract with the Texas General Land Office (GLO), establishing a temporary housing program. With the money coming from FEMA through the state, the program is meant to help people with home repairs, apartment rentals, or by getting in into FEMA trailers.Davis Land /Houston Public MediaTwo Houston activists lead a song in front of City Hall. “All I want for Christmas is housing,” they sing.Activists from Texas Organizing Project (TOP) and Houston residents gathered outside City Hall to express support for the contract. They say many residents of low-income housing are often forced to stay in their flooded apartments, leading to problems with mold and creating a major health risk.“We understand that there is a process but we believe that because of the immediacy and the health issues that are involved that it should expedite things considerably,” said Texas Organizing Project Director Feldon Bonner.Many affected by Harvey are still in hotels and motels throughout the state. Questions over a precise timeline for public housing assistance have been used to criticize governmental response to the storm.“It concerns me that so much of this is being delayed. It’s been over 90 days since this hurricane,” said City Council member Michael Kubosh, who attended the rally. “We’ve got to do better than what we’re doing. People are hurting.”Kubosh said the contract is likely to be approved even though he and other council members would like to see more money put forward from the federal government.last_img read more

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Two countries one Independence Day celebration

first_imgAs India and South Korea celebrate their Independence Day on the same date, both the countries came together for the celebrations at Siri Fort Auditorium. Nehru Bal Sangh (NBS) conducted the 5th edition of their entertaining extravaganza, Jashn-E-Azadi event where the artists from South Korea and India displayed their rich and diverse cultures. The programme showcased dance performances, audio-visual elements and musical renditions which narrated the story of Independence Day in an utterly creative way. Also Read – Add new books to your shelfStudents from various schools and eminent personalities from different fields including Vinay Pathak – Indian film actor, Lee Haekwang, and Acting Ambassador of the Republic of Korea, Kim Kum Pyoung, and Director at Korean Cultural Centre India, Shiela Dixit, Former CM of Delhi and Patron of Jashn-E-Azadi, Ashok Sahota, National President, Nehru Bal Sangh witnessed the performances.Lee Haekwang, Acting Ambassador of the Republic of Korea, said, “India is very big country, with so many ethnic groups and languages. This event gave me a chance to renew my historical knowledge. I hope this event helps in strengthening India – Korea relations”Ashok Sahota, President of Nehru Bal Sangh, said that “Indian freedom history is full of sacrifices. We should celebrate this day with zeal, enthusiasm and pride. Since it is a big day for all of us, we decided to have a joint celebration with South Korea this year” On the occasion, Kim Kum Pyoung sent his message: “Jashn-e-Azadi is an effort to spread the values of love, patriotism, and national unity.”The initiative was to rejuvenate the feelings of liberty and Independence among the youngsters. Also it was intended to encourage people to celebrate the Independence Day with much more enthusiasm, zeal, energy and pride, and not consider the festival as a mere holiday or vacation.last_img read more

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Disney EMEA is launching So Sammy a new short for

first_imgDisney EMEA is launching So Sammy, a new short form series from British comedian Miranda Hart.The series will be made by UK indie King Bert, which Hart founded in 2014 alongside fellow comic and actor David Walliams,with backing from BBC Worldwide.So Sammy is the first original for the Disney Channel’s dedicated app and launches this Saturday.The series follows Sammy, a young vlogger and her colourful family. It launches in the UK and will then roll out across Europe.Hart, best known as the star of BBC comedy Miranda, created the 10x2mins show, marking her first move in kids TV.“I hope kids everywhere will be enchanted by lovely, funny Sammy who gets herself in to many silly scrapes and adventures, much to our delight,” Hart said. “ With the show set in the intriguing world of tween vlogging, it is a perfect fit that So Sammy has its platform on the Disney Channel app.”Helene Etzi, GM, Disney Channels EMEA added: “The series demonstrates our commitment to creating shows that resonate with our local audiences and are made in a format that is convenient for them, whether that’s in the comfort of their own home or while they’re on the go.”last_img read more