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The Mother of All Online Magazine Games

first_imgThe mother of all magazine site interactive applications is National Geographic‘s award-winning Your Shot, aningenious combination of user-generated content, photo contest and online games. At Your Shot, visitors can upload photos,compete to have their photos featured in the magazine, and transform photosinto online jigsaw puzzles. According tonews reports, Your Shot alone drives upwards of 14 million page views permonth. The lesson here is (to paraphrase a publisher I had lunchwith last month), “If you act generic, you aregeneric.” Good magazine sites start withthe basic idea (“online games drive traffic”) and then build on it in a waythat fits and reinforces their brands (in Cosmo’s case, sex and boyfriend advice; Nat.Geo., photography). Doing thateffectively can drive outsized results.[IMAGE: Rockstar Games; Grand Theft Auto IV] A typically brief and unscientific survey of magazine sitesreveals a range of approaches to online games, from “blah” to spectacular. Mimicking the success of big game sites like Pogo, many women’s magazine sites include a setof generic, “casual” games—casino games, solitaire, crosswords, wordscrambles, Sudoku, etc. These games areeasily licensed from a number of providers.Ladies Home Journal (9.5 millionmonthly page views) and Reader’s Digest (7million monthly page views) use games as a lure to get visitors to register. Hearst has taken the concept to the next level, partnering with agame developer Arkadium to create gamesinspired by their magazines’ content. Insome cases, the games are not that far removed from their generic versions—Cosmopolitan (35 million monthly pageviews) has Make-up Mah Jonngg and Strip Poker.Other games are a lot more elaborate. Cosmo’s “Boy Toy” is an applicationwhere the player guides a virtual boyfriend to fetch cocktails—and avoid a”skanky ex-girlfriend.”last_img read more

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Ogden Publishing To Integrate Fulfillment with Email Marketing

first_img“If we know that we can have something that is automatically triggered as a result of something they’ve already purchased, that the campaign has already designed, it’s more targeted to that particular customer and we can still personalize it. It just makes us able to connect with more relevant offers and more timely as well,” Olmsted said.This will allow Ogden to update customer information daily instead of monthly from their fulfillment platform.“I think it will be advantageous not only for us but for relating to our customers as well,” Olmsted said.The purchasing information will still be maintained in the Advantage system but the customer data will be pulled into iPost nightly, which will then send customers relevant information on other products based on their recent prior purchases.This partnership will be cemented in the next three to six months, Olmsted said. Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is expected to have beneficial results.“Within iPost, the only way we can get the data into our e-mail service provider database is to export it from Advantage and upload it into iPost and we do that periodically,” said Cherilyn Olmsted, circulation and marketing director for Ogden Publications. “It’s a very manual process so we wanted to get the integration in place so that it was a regular process that automatically happened.”If someone purchases a book on organic gardening and Ogden wants to offer another, similar product, the new system will automatically generate the e-mail suggestion.last_img read more

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Virgin Galactic shows off the worlds first space tourist lounge

first_img “We are graduating the facility into commercial service,” said VG CEO George Whitesides. “We want to have this be a remarkable historic facility that when people arrive at they feel, ‘Yes, this is the place that I’m going to be going to space from.'”Virgin owner and billionaire mogul Richard Branson announced that his company was ready to “come home” to New Mexico at a press conference with Gov. Michelle Lujan-Grisham and Sen. Tom Udall in Santa Fe in May. With the unveiling of its new interior, Virgin Galactic says Spaceport America’s Gateway to Space “is now functionally operational.” Now playing: Watch this: Share your voice 1:26 Sci-Tech Comment A 23rd-century tourist guide to the galaxy First look inside Virgin Galactic’s space passenger terminal As part of its move to New Mexico, the Virgin Galactic launch vehicle VMS Eve recently landed at the Spaceport, which it will call home from now on.The company says the remainder of its test flight program, which has largely been conducted in California’s Mojave Desert until now, will take place at Spaceport America in preparation for its first commercial flights to space in the coming months.  17 Photos Virgin Galactic announces long-awaited move to Spaceport… 2:28 Virgin Galactic’s Gaia lounge will host space tourists.   Virgin Galactic The world got its first glance at what commercial space travel will look like on Thursday, and it’s a significant upgrade from the arduous trip through today’s airports. Interactive Walkway at The Gateway To SpaceThe Gateway to Space includes an interactive walkway. Virgin Galactic Virgin Galactic welcomed members of the press into its newly completed mission control, briefing room and ground-floor Gaia lounge. Gaia is centered on a posh marble and oak “Barista Island” where space tourists, their friends and family will mingle with VG employees and pilots over breakfast and coffee as they contemplate cutting the tether of Earth’s gravity for the first time.Upstairs and overlooking Gaia and the runway is the Cirrus level, home to mission control, the mission briefing room and the pilot corps. VG’s operation is housed inside the Gateway to Space building, a futuristic facade that looks something like an alien spaceship itself. The building is the centerpiece of New Mexico’s Spaceport America, a state-owned facility that has been quietly waiting for several years in the empty desert next to the White Sands Missile Range for Virgin Galactic to finally move in. 1 Now playing: Watch this: Tags Space Richard Branson Virgin Galacticlast_img read more

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Mysterious material discovered on moon perplexes scientists Where did it come from

first_imgOZAN KOSE/AFP/Getty ImagesA new study report published in the journal Geophysical Research Letters has talked about the discovery of a mysterious material on the largest crater on the moon. Even though researchers are not sure about the origin of this material, some experts speculate that the mysterious mass could contain metal fragments from an asteroid that crashed on the lunar surface.Researchers also revealed that this asteroid crash might have created the crater on the lunar surface known as the Lunar South Pole-Aitken basin. In the study report titled ‘Deep Structure of the Lunar South Pole-Aitken Basin’, researchers revealed that the crater is as wide as 2,000km. Even though this crater is so mammoth, humans cannot watch it from the earth, as it is located on the far side of the moon. It should be noted that the circumference of the moon itself is 11,000km, and it indicates the gigantic width of this crater.”Imagine taking a pile of metal five times larger than the Big Island of Hawaii and burying it underground. That’s roughly how much-unexpected mass we detected,” said Dr. Peter James, assistant professor of planetary geophysics at Baylor University, and the lead author of the study in a recently issued statement.Experts believe that the Lunar South Pole-Aitken basin is one of the oldest asteroid impact craters in the solar system which is approximately 4 billion years old.”When we combined that with lunar topography data from the Lunar Reconnaissance Orbiter, we discovered the unexpectedly large amount of mass hundreds of miles underneath the South Pole-Aitken basin. One of the explanations of this extra mass is that the metal from the asteroid that formed this crater is still embedded in the Moon’s mantle,” added James.The researcher also added that this mysterious metal is weighing down the basin floor by more than half a mile. As per James, this basin is one of the most effective natural laboratories to study catastrophic events that played a crucial role in shaping planets and their moons.A few days back, scientists had discovered mysterious flashes on the lunar surface. Some of these flashes were quite short, while some others lasted long on earth’s natural satellite. After making this discovery, some scientists suggested that minor meteor impacts on the lunar surface are causing these strange flashes. Some other experts argued that these short flashes might be due to the reaction of electrically charged particles with the solar wind.last_img read more

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PEC examinee killed in road crash

first_imgRoad Accident LogoA Primary Education Completion (PEC) examinee was killed and a minor girl injured in a collision between a human hauler and a CNG-run auto-rickshaw in Chattogram’s Port Colony on Monday.The deceased was Sumona Akhter, 12.Assistant sub-inspector Alauddin of Chittagong Medical College Hospital police outpost, said the auto-rickshaw collided with the human hauler (locally named as Tomtom) around 9:00am, leaving Sumona and minor girl Pinky Akhter critically injured.Later, they were rushed to the hospital where physicians declared Sumona dead.last_img read more

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The Greater Houston Partnership Introduces Its New Chair Discusses Goals For 2017

first_imgListen Al OrtizJeff Shellebarger, the new chair of the Greater Houston Partnership, addressed a full room gathered at a downtown Houston hotel during the organization’s annual meeting.The Greater Houston Partnership has new leadership and goals for 2017 and is also keeping a close watch on the Texas Legislature.Chevron executive Jeff Shellebarger was introduced as the new chair of the Partnership at the organization’s annual meeting, which took place at the Marriott Marquis hotel, in downtown Houston.He pledged the organization’s commitment to collaborate with the City of Houston and Harris County on economic issues that impact the region.Shellebarger also said they will monitor the work of the Legislature, especially because the lawmakers have a tighter budget to work with this year.“We will work to maintain education and transportation funding and we will seek more support for economic development,” Shellebarger noted.The new chair also reaffirmed support for one of the top issues for the City of Houston when he said “we’ll also work with Mayor Turner to pass the legislation enabling the recently negotiated pension reforms.”During his remarks Bob Harvey, president and CEO of the organization, described Houston’s economy as strong and resilient, but he added it has to continue diversifying.That is a point on which local businessman and former mayoral candidate Bill King agrees.“I think we’ve got to really got to work a lot harder on making our Medical Center not just a clinical destination, but a research, biotech center for the United States,” King said.Harvey also emphasized that Houston needs to be in top shape when the city hosts the Super Bowl, on February 5th. To embed this piece of audio in your site, please use this code: X Share 00:00 /01:02last_img read more

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Officials Nearly Half Of Puerto Rico Clients Without Power

first_imgMario Tama/Getty ImagesA man rests in a hammock, using a battery-operated light, in an area without electricity more than two weeks after Hurricane Maria hit the island in San Isidro, Puerto Rico.Puerto Rico authorities said Friday that nearly half of power customers in the U.S. territory still lack electricity more than three months after Hurricane Maria.Officials said 55 percent of the nearly 1.5 million customers have power, marking the first time the government has provided that statistic since the Category 4 storm hit on Sept. 20 with winds of up to 154 mph. Officials had previously reported power generation, which stands at nearly 70 percent of pre-storm levels.“The damage was severe,” power company spokesman Geraldo Quinones told The Associated Press. “A lot of work remains.”One of Puerto Rico 78 municipalities remains entirely without power, and it’s unclear when some electricity will be restored to the central mountain town of Ciales. Crews this week restored power for the first time to parts of the southeast coastal town of Yabucoa, which received the first hit from Maria.Quinones said power remains out across the island equally, although he wasn’t able to immediately say what percentage of businesses and homes now have electricity.Gov. Ricardo Rossello had pledged 95 percent power generation by Dec. 15, while the U.S. Army Corps of Engineers has said the entire island will have power by May.Fredyson Martinez, vice president of a union that represents workers with Puerto Rico’s power company, told the AP on Friday that a recent study by local engineers found that 90 percent of industries and 75 percent of businesses already have power, meaning residential areas are disproportionately in the dark.Martinez said the company should have provided the number of customers without power a while ago. The company has said the optical fiber that helps provide that data was destroyed by the hurricane, but Martinez said officials had other ways of obtaining the information.“That is a very important number for people,” he said. “The people have a total and absolute right to know how many customers are being serviced … That way they have a better idea of how it’s progressing … and how to prepare themselves.”Martinez also said that a lack of supplies and equipment is slowing power restoration efforts, echoing an early concern by the U.S. Army Corps of Engineers.Puerto Rico’s governor on Friday said that he has requested up to 1,500 additional workers from electric companies across the U.S. mainland to help restore power, and said he has asked the Army Corps of Engineers to increase its capacity to provide assistance.“We understand how difficult it has been for the people of Puerto Rico who have been without power for so long,” he said. “Our administration will continue working to ensure that there are the necessary resources to complete this restoration effort after an unprecedented devastation.” Sharelast_img read more