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Marketers Concerned About Transparency of Programmatic

first_img Around 300 agency and client-side marketers responded to the survey commissioned by Advertiser Perceptions on behalf of TMBI, revealing industry-wide skepticism in two categories: audience targeting, and site credibility. “Big brands are going to want to do business with brands that offer a well lit, transparent environment,” says Rich Sutton, chief revenue officer of TMBI. It is good news for magazine brands, whose greatest asset in a crowded advertising space is their cultural credibility. Most magazines have track records of consistant and reliable content. If marketers are insecure about the “safety” of their brands, what better place for their dollars than in the hands of a legacy publisher? Sutton stresses that this survey does not mean that programmatic is going away. TMBI itself takes in revenues from programmatic buys, and he says that marketers love the high ROI of low cost purchases.  There is a crisis of confidence among CMOs and marketers when it comes to transparency in programmatic, the latest white paper released by Trusted Media Brands claims. Prev1 of 6NextUse your ← → (arrow) keys to browsecenter_img Flip through to see the survey results for yourself. In short, the concern is this: marketers don’t feel that they have enough information about or control over where their programmatic ads land. In a world of fake news websites and social media accountibility, advertising on a website with offensive material can lead to a negative conversation about your brand in the greater media eco system. Marketers, the survey shows, feel that programmatic sellers are too opaque when it comes to controlling for such errors. Seventy-three percent of respondents agreed that the ability to buy ads programmatically is important. However, 81 percent of respondent agreed that “given recent news concerning credibility of digital sources, it’s even more important to advertise on the right site.” Prev1 of 6NextUse your ← → (arrow) keys to browselast_img read more

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POLICE LOG for July 14 OUI Arrest Warrant Arrest Truck vs Pole

first_imgWILMINGTON, MA — Here are highlights from the Wilmington Police Log for Saturday, July 14, 2018:Police received report of people ringing the door bell of a Flynn Way home and running off. Police unable to locate perpetrator. (12:42am)A white 2011 Chevy Silverado struck a pole on Glen Road. No injuries noted. No vehicle towed. Verizon and RMLD notified. (1:51am)James Bernard Kelly (26, Somerville) was arrested for OUI Liquor.  Vehicle blew out a tire on Main Street after striking a curb and pulled in next to Charlie’s Auto Body. (9:36am)A caller reported a group of about 20 people were arguing and fighting on Brentwood Avenue. Police responded. There was a verbal argument between sisters. Jillian A. Francis (31, Gloucester) was arrested on a warrant. (8:27pm)Police received report of a loud party on Towpath Drive. Homeowners were advised of the complaint and they turned the music down. (11:19pm)(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip?Share this:TwitterFacebookLike this:Like Loading… RelatedPOLICE LOG for July 26: 2 Missing Teens; OUI Arrest; Main St. Shut Down Due To Crash; Road Rage IncidentIn “Police Log”POLICE LOG for July 25: Wilmington Man Arrested For OUI; Men Carrying Sledgehammers Down Street; Turkeys Causing TrafficIn “Police Log”POLICE LOG for July 7: OUI Arrest; Warrant Arrest; Dude, Where’s My Car?In “Police Log”last_img read more

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The toprated Tribit XFree Tune wireless overtheear headphones drop to just 3249

first_img Share your voice 9 Tags Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. Comments The folding Tribit XFree Tune headphones look and sound luxurious, but the price tag is all cheapskate. Sarah Tew/CNET Just last year, CNET audio guru David Carnoy was delighted to discover that the $50 Tribit XFree Tune over-the-ear wireless headphones offered “terrific sound for the money.”Right now, today, I’m delighted to tell you that Cheapskate readers can score the Tribit XFree Tune over-the-ear wireless headphones for $32.49. That’s after clicking the on-page 5% off coupon and then applying promo code DLTXFREE at checkout.See at AmazonCarnoy’s XFree Tune review is the best place to start if you want the full scoop on these, as I haven’t had the chance to try them myself.I can tell you that the carrying case is included at this price; it’s not $5 extra as mentioned in the review. And speaking of reviews, the headphones scored a genuinely impressive 4.6-star average rating from over 700 buyers.Other important things to know: Tribit promises a whopping 40 hours of playtime on a charge (though it takes a full 4 hours to recharge), and you can also bypass Bluetooth in favor of a wired connection (cord included), which requires no power at all.I think these would make a great gift for a mom, dad or grad.Read more: The best headphones for 2019 Bonus deal: One of my favorite recent sci-fi books is on sale for $2Not to be confused with the sci-fi TV series of the same name, Dark Matter by Blake Crouch is a twisty, trippy sci-fi novel that was among my favorite reads of the past few years.The Kindle edition normally sells for $10, but for a limited time, you can grab Dark Matter for just $2. If you’re more into the Barnes & Noble or Google Play e-book ecosystems, it’s on sale in both those stores for the same price.See at AmazonI’ll just add that this isn’t “hard sci-fi,” if that’s what you’re hoping for. Rather, it’s a fast-paced page-turner, with some fresh twists on old tropes. I couldn’t put it down. CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! Now playing: Watch this: 1:25 The Cheapskate Tribit XFree Tune: A cheap Bluetooth headphone that sounds… Headphones Digital Media Amazonlast_img read more

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High Court asks to identify risky school madrasa buildings

first_imgHigh CourtThe High Court on Tuesday directed the authorities concerned to detect the vulnerable buildings of primary and secondary schools and madrasas across the country and renovate those, reports UNB.The HC bench of justice JBM Hassan and justice Md Khairul Alam passed the order after hearing a writ petition.LGRD and cooperatives secretary, LGED chief engineer and additional engineer (implement and building maintenance) were asked to submit a compliance report by 21 August after making the risky buildings safe within three months.On 7 April, lawyer Humayun Kabir, on behalf of human rights organisation Law and Life Foundation, filed the writ with the High Court seeking its order to identify all the risky school and madrasa buildings across the country.The writ was filed after a third grader was killed and three more were injured as the ceiling of a government primary school collapsed on them in Taltali upazila of Barguna on 6 April.Humayun Kabir stood for the writ petitioner while deputy attorney general Motahar Hossain Saju represented the state.last_img read more

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Physical chemistry could answer many questions on fracking

first_img(Phys.org) —By some estimates, continued growth in hydraulic fracturing (or “fracking”/”fraccing”) could put the US on the path to self-sufficiency in energy over the next few decades. Yet despite the potential economic benefits, fracking has also generated controversy due to the unknown long-term consequences of all the drilling, pumping, fracturing, and extracting processes involved. Now, two scientists have identified several important scientific challenges encountered in fracking that can be addressed with physical chemistry, which could lead to improved fracking techniques. Journal information: Journal of Physical Chemistry Letters Citation: Physical chemistry could answer many questions on fracking (2013, March 5) retrieved 18 August 2019 from https://phys.org/news/2013-03-physical-chemistry-fracking.html Other questions include how much natural gas is absorbed by the porous shale, how much natural gas (and other hydrocarbons) is present in source rocks, whether these can be produced, whether fracturing fluids can be designed to reduce the amount of salt and trace metals that are extracted along with the hydrocarbons, how proppants (additives used to “prop” open the fractures) change the flow properties of the hydrocarbons, how back-flow water is treated after it flows back to the surface, how to minimize natural gas and oil leaks at the surface to avoid contaminating aquifers, and many more. “We believe that proper fundamental investigations and attention in the application of the hydraulic fracturing technology will be able to limit the environmental impact of hydraulic fracturing,” Striolo said. “Although accidents can always happen, proper planning and attention to safety and environmental regulations will limit the likelihood of such events.”Essentially every stage of the fracking process poses fundamental questions, but Yethiraj and Striolo think that physical chemists, with collaboration from researchers in other fields, are capable of providing answers. Both scientists are currently investigating questions that could impact fracking in the future. Yethiraj and his group are developing models for water and aqueous solutions and investigating the static and dynamic properties of water-soluble polymers. Striolo has been investigating the thermodynamic and transport properties of aqueous systems confined in narrow pores. He is also participating in an international initiative (Deep Carbon Observatory https://dco.gl.ciw.edu), whose goal is to better understand the Earth’s carbon cycle. The results from these areas of research could help answer some of the questions highlighted in the commentary. Copyright 2013 Phys.org All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of Phys.org. English tremors blamed on shale ‘fracking’ The process of hydraulic fracturing involves drilling a vertical and horizontal well, which can allow the exploration of wide shale formations (up to 6,000 acres) with only a small surface pad (6 acres). Points A, B, C identify the locations for future research opportunities. Credit: Arun Yethiraj and Alberto Striolo, et al. ©2013 American Chemical Society Physical chemists Arun Yethiraj, a professor at the University of Wisconsin-Madison, and Alberto Striolo, an associate professor at the University of Oklahoma in Norman, have published an overview of how physical chemistry could lead to a better understanding of fracking in a guest commentary in The Journal of Physical Chemistry Letters. Over the past several years, fracking has become more widespread in the US as a relatively cheap way to produce natural gas and oil. The basic process involves drilling into the ground, first vertically and then horizontally; lining this well with a metal casing that contains small holes; and then pumping water (with some additives) into the well at high pressure, which flows through the holes and causes the surrounding rock to crack open. Out of the open cracks in the rock, fluids such as natural gas, oil, and about 10% of the pumped water can flow back to the well and be collected at the surface.While fracking is currently being used with commercial success, much is still unknown about the details of the process. In 2012, the US National Science Foundation funded a workshop on hydraulic shale fracturing that brought together scientists and engineers from a variety of backgrounds. In the new commentary, Yethiraj and Striolo draw upon the information from this workshop to address the fundamental scientific problems that arise in fracking, and briefly propose how they might be solved with tools from physical chemistry.”We attempted to outline many physical chemistry questions, to engage the broad community,” Striolo told Phys.org. “Every scientist can target a question of his/her personal interest. The impact on the development of the fracking technology, however, is likely to depend on a global systemic approach, where all aspects we pointed out, and others, are tackled together.”For instance, some of the big questions in fracking require a better understanding of the physical properties of fluids in shale, which could be addressed by methods that characterize the shale microstructure and nanostructure, as well as measurements that monitor changes in rock properties upon infiltration of fluids. And since only 10% of the water that was pumped into the well flows back out, where does the rest of it go? If the water is absorbed into the shale, how does it affect the rocks’ response to mechanical movement? Experimental data, computer simulations, coarse-grained models, and theoretical studies could help answer these questions. More information: Arun Yethiraj and Alberto Striolo. “Fracking: What Can Physical Chemistry Offer?” The Journal of Physical Chemistry Letters. DOI: 10.1021/jz4000141e This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore furtherlast_img read more