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Dwells MultiPronged Media Strategy

first_imgThe event is not just for design professionals, but enthusiasts as well, which makes this event “the antithesis of a typical American tradeshow,” as O’Connor Abrams puts it, an aspect of the company’s media portfolio that establishes touch points with not only vendors and exhibitors, but its core reader base as well.“When it comes to the event space, I was struck by the fact that tradeshows in this country are these very pedantic events with aisles on a grid that are totally unimagined,” she says. “We broke the grid, if you will. When you walk into the convention center in Los Angeles for Dwell on Design, you see exhibition and experience centers, and not these aisles that you need to walk up and down on.”For Dwell on Design, five full-size homes are constructed on about 20,000 square feet of outdoor exhibit space, with about 10,000 plants covering the area, transforming the space into a neighborhood.“It’s an immersive design experience so there’s nothing tradeshow about it,” she says.The anti-trade fair concept, while intriguing on the surface, does raise some questions: How do sponsorships work? If attendees are mainly enthusiasts, why does it make sense to exhibit at all? And, how does this make sense for the publisher’s business?About 50 percent of the attendees are trade professionals, and the first day of the three-day event is for that demographic. Yet, O’Connor Abrams says many don’t leave after the trade day. During the event’s research phase to determine scale and size, exhibitors, she says, asked if the right people would be on site.“Our research shows they stay for the whole weekend and that it comes out to be 50-50 trade professionals and consumers,” she says. “We find that the people we attract are not only design-savvy consumers. It’s also not uncommon to see one of these enthusiasts walking with their blueprints for their remodel, new home or second home with their architect or designer by their side to meet with designers, vendors and suppliers. They are going ahead and purchasing, and our smaller exhibitors have a retail cash-and-carry license—it’s not uncommon to see someone walking out of the show with $2,000 worth of chairs for their kitchen.” As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and treating each as equally valuable mediums for its business model.“We spent a lot of time looking at the events space for Dwell,” says Michela O’Connor Abrams, president of Dwell Media. “The driving business mission for the company is bringing modern design to anyone—anywhere, anytime, anyplace and in any form. Because of that, we really never, in a way, were a traditional publisher.”A Hybrid Trade EventIn 2005, O’Connor Abrams launched Dwell on Design, now one of the largest design events in the U.S., hosting about 30,000 attendees in 2012. last_img read more

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Apple support phishing scams are getting really good

first_img Rylo 5.8K 360 Video Camera: $250 (save $250) Best Buy I thought this might be a mistake, but, no, the weirdly named HP Laptop 15t Value is indeed quite the value at this price. Specs include an Intel Core i7 processor, 12GB of RAM, a 256GB solid-state drive and a 15.6-inch display. However, I strongly recommend paying an extra $50 to upgrade that display to FHD (1,920×1,080), because you’re not likely to be happy with the native 1,366×768 resolution. Rylo The problem with most entry-level laptops: They come with mechanical hard drives. That makes for a mighty slow Windows experience. This Lenovo model features a 128GB solid-state drive, so it should be pretty quick to boot and load software, even with its basic processor. Plus, it has a DVD-burner! That’s not something you see in many modern laptops, especially at this price. See It Chris Monroe/CNET Other Labor Day sales you should check out Best Buy: In addition to some pretty solid MacBook deals that have been running for about a week already, Best Buy is offering up to 40% off major appliances like washers, dryers and stoves. There are also gift cards available with the purchase of select appliances. See it at Best BuyDell: Through Aug. 28, Dell is offering an extra 12% off various laptops, desktops and electronics. And check back starting Aug. 29 for a big batch of Labor Day doorbusters. See it at DellGlassesUSA: Aug. 29 – Sept. 3 only, you can save 65% on all frames with promo code labor65. See it at GlassesUSALenovo: The tech company is offering a large assortment of deals and doorbusters through Labor Day, with the promise of up to 56% off certain items — including, at this writing, the IdeaPad 730S laptop for $700 (save $300).See it at LenovoLensabl: Want to keep the frames you already love and paid for? Lensabl lets you mail them in for new lenses, based on your prescription. From now through Sept. 2 only, you can save 20% on the blue light-blocking lens option with promo code BLOCKBLUE. See it at LensablSears: Between now and Sept. 7, you can save up to 40% on appliances (plus an additional 10% if you shop online), up to 60% on mattresses, up to 50% on Craftsman products and more. The store is also offering some fairly hefty cashback bonuses. See it at SearsNote: This post was published previously and is continuously updated with new information.CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow the Cheapskate on Facebook and Twitter. Questions about the Cheapskate blog? Find the answers on our FAQ page, and find more great buys on the CNET Deals page. See All CNET may get a commission from retail offers. DJI’s answer to GoPro’s action cameras is rugged little model that’s shockproof, dustproof and waterproof down to 11 meters. It normally runs $350, but this deal drops it to $261 when you apply promo code 19LABOR10 at checkout. Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Tags Mobile Security TVs Speakers Mobile Accessories Cameras Laptops Automobiles Smart Speakers & Displays HP Laptop 15t Value: $520 (save $780) $999 Sprint Tidal 3-month family subscription: $5.99 (save $54) See at Turo $6 at Tidal $60 at Best Buy Preview • iPhone XS is the new $1,000 iPhone X Amazon • The Cheapskate $999 Sarah Tew/CNET Apple iPhone XS $520 at HP Use promo code 19LABOR10 to get an unusually good deal on JBL’s interesting hybrid product — not quite headphones, and not quite a traditional speaker, but something you wear like neckphones to listen to music on the go. $999 $59 at eBay Apple AirPods with Wireless Charging Case: $155 (save $45) Though not technically a Labor Day sale, it’s happening during Labor Day sale season — and it’s too good not to share. Nationwide Distributors, via Google Express, has just about the best AirPods deal we’ve seen (when you apply promo code ZBEDWZ at checkout). This is for the second-gen AirPods with the wireless charging case. Can’t imagine these will last long at this price, so if you’re interested, act fast. 5 Recently updated to include digital-photo-frame capabilities, the Lenovo Smart Clock brings Google Assistant goodness to your nightstand. It’s a little smaller than the Amazon Echo Show 5, but also a full $30 less (and tied with Prime Day pricing) during this Best Buy Labor Day sale. Formerly known as the Google Home Hub, Google’s Nest Hub packs a wealth of Google Assistant goodness into a 7-inch screen. At $59, this is within a buck of the best price we’ve seen. It lists for $129 and sells elsewhere in the $89-to-$99 range.This is one item of many available as part of eBay’s Labor Day Sale (which, at this writing, doesn’t specifically mention Labor Day, but that’s how it was pitched to us). Lenovo 130-15AST 15.6-inch laptop: $210 (save $90) Sarah Tew/CNET See It Turo: Save $30 on any car rental $210 at Best Buy An Echo Dot makes a fine match for any Fire edition TV, because you can use the latter to say things like, “Alexa, turn on the TV.” Right now, the 24-inch Insignia Fire TV Edition starts at just $100, while the 32-inch Toshiba Fire TV Editions is on sale for $130. Just add any Fire TV Edition to your cart, then add a third-gen Echo Dot, and presto: The latter is free.center_img What’s cooler: A snapshot of a firework exploding in front of you, or full 360-degree video of all the fireworks and all the reactions to seeing them? Oooh, ahhh, indeed. At $250, the compact Rylo dual-lens camera is selling for its lowest price yet. And for an extra $50, you can get the bundle that includes the waterproof housing.This deal runs through Sept. 3; it usually costs $500. DJI Osmo Action camera: $261 (save $89) Mentioned Above Apple iPhone XS (64GB, space gray) Read the AirPods review 7 Sarah Tew/CNET $261 at Daily Steals via Google Express Free Echo Dot with an Insignia or Toshiba TV (save $50) $90 at Daily Steals via Google Express Comments Apple,I’m shocked — shocked! — to learn that stores are turning Labor Day into an excuse to sell stuff. Wait — no, I’m not. As much as I respect the original intent of the holiday (which became official back in 1894), to most of us, it’s just a bonus day off — one that’s blissfully tacked onto a weekend. So, yeah, stores; go ahead, run your sales. I’m listening. Perhaps unsurprisingly, Labor Day doesn’t bring out bargains to compete with the likes of Black Friday (which will be here before you know it), but there are definitely some sales worth your time.For example:We’ve rounded up the best Labor Day mattress deals.We’ve also gathered the best Labor Day laptop deals at Best Buy.The 2019 Vizio P Series Quantum is back under $999.Be sure to check out Amazon’s roughly three dozen Labor Day deals on TVs and audio. Google Express is having a big sale as well, one that includes deals on game consoles, AirPods, iPhones, laptops and more.Below I’ve rounded up a handful of individual items I consider to be the cream of the crop, followed by a handy reference guide to other Labor Day sales. Keep in mind, of course, that products may sell out at any time, even if the sale itself is still running. Note that CNET may get a share of revenue from the sale of the products featured on this page. See it Read the Rylo camera preview reading • ‘Apple support’ phishing scams are getting really good Turo Angela Lang/CNET Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. See It Boost Mobile Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Aug 31 • Best places to sell your used electronics in 2019 Share your voice See at Amazon JBL Soundgear wearable speaker: $90 (save $160) Share your voice You know those voice mails you get claiming to be from “Windows support”? It looks like scammers are upping their game with convincing phishing calls claiming to be from Apple, security expert Brian Krebs said in a report Thursday.  The scam starts an automated call showing Apple’s logo, address and legitimate Apple phone number that warns the user to return the call because of a data breach, according to the security website. The message then gives a 1-866 number to call back. That number is “a known phishing source,” the security analyst said. Screenshot of the spoofed Apple support number.  screenshot by CNET “The exploit is unique because it allows callers to masquerade as other callers essentially by polluting search results with junk information that makes one number look like the contact number for a real company,” Krebs wrote on his blog. “The number … to call is a known phishing source. Remember: If anyone calls you claiming that your computer is broken they are most probably lying.”Apple didn’t immediately provide a comment on the report. On its website, the company offers advice on how to deal with different scams, including phone calls. “If you get an unsolicited call from someone claiming to be from Apple, hang up and contact us directly,” the company says.We’ll repeat what we’ve said before. The IRS will never call you for money. Microsoft and Apple customer support won’t call you about a widespread data breach. AT&T and Verizon won’t tell you to re-enter your ID and account info to restart your account. If you aren’t sure, go to the company’s website and call the number listed there — not the one the voice mail told you to call. First published Jan. 4, 3:39 p.m. PT.Update, 4:52 p.m.: Adds info from Apple’s website. Tags Lenovo Smart Clock: $59.99 (save $20) Sarah Tew/CNET Read DJI Osmo Action preview Spotify and most other streaming services rely on compressed audio, which robs the listener of full fidelity. Enter Tidal, the only “major” service that delivers lossless audio — meaning at least on par with CD quality, if not better. Want to see (er, hear) the difference for yourself? Grab this excellent extended trial while you can. It’s just $6 for three months, and it’s good for up to six listeners. Apple Comments $299 at Amazon Turo is kind of like Uber meets Airbnb: You borrow someone’s car, but you do all the driving. I’ve used it many times and found it a great alternative to traditional car-rental services — in part because you get to choose exactly the vehicle you want (not just, say, “midsize”) and in part because you can often do pickup and dropoff right outside baggage claim.Between now and Sept. 1, the first 300 people to check out can get $30 off any Turo rental with promo code LDW30. $999 Review • iPhone XS review, updated: A few luxury upgrades over the XR Read Google Home Hub review $155 at Google Express Read Lenovo Smart Clock review Google Nest Hub: $59 (save $70) Aug 31 • Your phone screen is gross. Here’s how to clean itlast_img read more

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Joy predicts AL win in all 3 city polls

first_imgSajeeb Wazed JoyICT adviser to the prime minister, Sajeeb Wazed Joy has predicted easy victory of the Awami League’s three mayor candidates in the upcoming civic polls in Rajshahi, Barishal, and Sylhet city corporations.“I can quite confidently say that in Barisal and Rajshahi Awami League will win by a landslide. In Sylhet, we are slightly ahead, but it is too close to call,’ Joy wrote on his Facebook page on Sunday.Joy made the predictions, based on the results of an opinion survey conducted in the three city corporations recently by Research Development Center (RDC) this month.Joy said the results of the survey, that covered 1,241 registered voters in Barishal City Corporation, show AL’s mayoral aspirant Serniabat Sadik Abdullah may bag 44 per cent votes as against Bangladesh Nationalist Party’s Mujibur Rahman Sarowar who may secure 13.1 per cent votes.The survey in Rajshahi, on 1,294 voters, said that AL’s Khairuzzaman Liton would get 58 per cent of votes compared to potential 16.4 of possible votes for BNP’s Mosaddek Hossain Bulbul, said Joy, also son of premier Sheikh Hasina.According to him, the survey in Sylhet, conducted on 1,196 registered voters, predicted a tight contest as the AL’s Badar Uddin Ahmed Kamran may get 33 per cent of votes while the BNP’s Ariful Haque Chowdhury 28.1 per cent.Joy is confident that results of the survey would turn into a reality as he said, “I have been conducting our opinion polls with RDC for the past five years. I have found their methods and results to be the most accurate.”Joy also called on the law enforcement and electoral officers to keep vigilance during the balloting.“I would, however, urge my party members, law enforcement and electoral officers to be vigilant for BNP attempts to seize polling centers and stuff ballots in an attempt to blame the Awami League.”last_img read more