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Dwells MultiPronged Media Strategy

first_imgThe event is not just for design professionals, but enthusiasts as well, which makes this event “the antithesis of a typical American tradeshow,” as O’Connor Abrams puts it, an aspect of the company’s media portfolio that establishes touch points with not only vendors and exhibitors, but its core reader base as well.“When it comes to the event space, I was struck by the fact that tradeshows in this country are these very pedantic events with aisles on a grid that are totally unimagined,” she says. “We broke the grid, if you will. When you walk into the convention center in Los Angeles for Dwell on Design, you see exhibition and experience centers, and not these aisles that you need to walk up and down on.”For Dwell on Design, five full-size homes are constructed on about 20,000 square feet of outdoor exhibit space, with about 10,000 plants covering the area, transforming the space into a neighborhood.“It’s an immersive design experience so there’s nothing tradeshow about it,” she says.The anti-trade fair concept, while intriguing on the surface, does raise some questions: How do sponsorships work? If attendees are mainly enthusiasts, why does it make sense to exhibit at all? And, how does this make sense for the publisher’s business?About 50 percent of the attendees are trade professionals, and the first day of the three-day event is for that demographic. Yet, O’Connor Abrams says many don’t leave after the trade day. During the event’s research phase to determine scale and size, exhibitors, she says, asked if the right people would be on site.“Our research shows they stay for the whole weekend and that it comes out to be 50-50 trade professionals and consumers,” she says. “We find that the people we attract are not only design-savvy consumers. It’s also not uncommon to see one of these enthusiasts walking with their blueprints for their remodel, new home or second home with their architect or designer by their side to meet with designers, vendors and suppliers. They are going ahead and purchasing, and our smaller exhibitors have a retail cash-and-carry license—it’s not uncommon to see someone walking out of the show with $2,000 worth of chairs for their kitchen.” As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and treating each as equally valuable mediums for its business model.“We spent a lot of time looking at the events space for Dwell,” says Michela O’Connor Abrams, president of Dwell Media. “The driving business mission for the company is bringing modern design to anyone—anywhere, anytime, anyplace and in any form. Because of that, we really never, in a way, were a traditional publisher.”A Hybrid Trade EventIn 2005, O’Connor Abrams launched Dwell on Design, now one of the largest design events in the U.S., hosting about 30,000 attendees in 2012. last_img read more

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Brandon Routh to play Superman again in Arrowverse crossover

first_img More superheroes Comic-Con Honored, humbled, grateful, and still pinching myself. 😄#ReturnOfSuperman#Superman#Crossover#Arrowverse #SDCC2019 @DCComics@DEADLINE https://t.co/M5nQdTWYmh— Brandon Routh (@BrandonJRouth) July 19, 2019 Comments Tags 62 Photos 0 Actor Tyler Hoechlin has portrayed Superman in previous Arrowverse crossover episodes and will also be reprising his role as Superman.”Crisis on Infinite Earths” is based on the DC Comics miniseries in 1985 and 1986 that explored the idea of multiple incarnations of Superman.Currently, The Flash, Arrow, Legends of Tomorrow and Batwoman are all set on Earth-1, but Supergirl takes place on Earth-38, meaning Kara has to cross dimensions to team up with the other heroes, according to The Hollywood Reporter. “Crisis on Infinite Earths” will debut on The CW starting in December, then continue in January 2020. More details of this Arrowverse crossover are expected at San Diego Comic-Con during Saturday’s DC Comics panel.  TV and Movies The best San Diego Comic-Con celebrity disguisescenter_img 3:00 The very best cosplay we saw at Comic-Con 2019 Dark Phoenix, Mystique and Storm just got their own X-Men Barbie dolls Cosplayer makes Spider-Man mask complete with movable mechanical eyes Joker movie with Joaquin Phoenix: Trailer, release date, story details, and more Share your voice Now playing: Watch this: Brandon Routh flies high in Superman Returns.  Warner Bros. Pictures Superman is complex superhero who depends on his disguise as reporter Clark Kent to keep his identity safe. He leads a double life so why not have his character played by more than one actor?Actor Brandon Routh, who played Superman in the 2006 movie Superman Returns, will step into The CW’s Arrowverse to play the DC Comics superhero yet again.Routh already stars on The CW’s superhero-packed series Legends of Tomorrow as Ray Palmer/The Atom. But the actor will  also play Clark Kent/Superman in the upcoming “Crisis on Infinite Earths” Arrowverse crossover.  Deadline first reported the news Friday and then Routh confirmed it via tweet by comment: “Honored, humbled, grateful, and still pinching myself.”The Arrowverse, by the way, refers to three DC Comics-based superhero shows that appear on The CW: The Flash, Supergirl and Arrow. (Disclosure: The CW is a joint venture between Warner Bros and CBS, the owners of CNET.)  “Crisis on Infinite Earths” will include The CW’s DC Comics shows — Arrow, The Flash, Supergirl, Legends of Tomorrow and Batwoman. The CW DC Comics Supermanlast_img read more

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Forensics Report Shows What Guns Are Mostly Used For In Harris County

first_img 00:00 /03:59 Listen DmyTo/Getty Images/iStockphotoLess than a month ago, Devin Kelley walked into a church in Sutherland Springs, Texas and opened fire killing 26 people.An armed neighbor wounded Kelley who later turned his gun on himself.State Attorney General Ken Paxton suggested on Fox News that good people with guns might stop the bad ones.“If it’s a place where somebody has the ability to carry there is also the opportunity that the gunman will be taken out before he has the opportunity to kill very many people,” Paxton said.But how often does that happen, that a bystander saves the day with a gun?That question was just one of many we wanted to look into. For some answers we talked with Ashraf Mozayani.“Very very low number you are looking that somebody protects themselves with the gun,” she said.How would Mozayani know?For years, she saw the result of gun fire first-hand when she worked at the medical examiner’s office. “I have been the lab director and chief toxicologist for Harris County Institute of Forensic Science or at that time we called the medical examiner’s office from 1996 to 2012,” she said.If someone died in Harris County and required an autopsy, Mozayani was a part of a team analyzing the report.“In any medical examiner office every morning you usually sit at the table and see every case that comes to the office,” she said.Mozayani said she rarely saw a report of a fatality where someone used a gun in defense.“It’s not that many and those people that are protecting themselves with a gun are usually well trained police officer or someone off duty,” she said.So, if people are rarely using guns for protection, how were they being used when someone was killed?We found the most recent statistics in the 2016 annual report from where Mozayani used to work, the Harris County Institute of Forensic Sciences.In Harris County last year, there were 478 homicides,  people killing other people.Knives, clubs, and strangulation were used in some but in the vast majority, a gun was the weapon,  accounting for 371 of those 478 homicides.In cases of people killing themselves, guns accounted for 285 of the 500 suicides in Harris County last year.“For the victims of suicide it is firearm,”Mozayani said. “It’s about 60 percent of them is firearm.”Mozayani pointed us to a particularly troubling stat, she says when children died from injuries in Harris County, the leading cause was a gun.Last year, guns killed 33 kids. That’s more than any other single cause, including drownings, even car accidents.Next, we asked Mozayani about exactly what kinds of guns are used in Harris County. “So pistols is about more than 60 percent of the cases that come to the lab,” she said.So, handguns as opposed to the semi-automatic rifles used in mass shootings including those in Sutherland Springs and Las Vegas.Mozayani says in the 16 years she worked in the medical examiner’s office, she never saw any cases near the horrific magnitude of those.It was instead a day-in-day-out continuous stream of gun-caused death.And how did that make Mozayani feel about guns?“I am a gun owner and that happened exactly after the Ike flood,” she said. “I was alone in the house. I was very very afraid.”So, she got a gun for protection.Mozayani said it just comes down to being a responsible gun owner.“It’s very important who has the gun and how to keep the gun and what kind of gun they have,”she said.Mozayani is now a professor of forensics at Texas Southern University.She  plans to have her PhD students do a study next year on trends in gun ownership and gun use in Houston. Share To embed this piece of audio in your site, please use this code: Xlast_img read more