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Prospecting UpSells with Behavioral Analytics

first_imgThe first chart shows the daily use profile for two different individual subscribers by graphing the total number of reports accessed over a 90-day period. Each daily use profile is color coded based on the unique devices used to access the reports. The daily use profile with just the blue color shows how one subscriber’s account accessed reports via a single device. The daily use profile with multiple colors shows how the other subscriber’s account accessed reports via five devices.Whereas the daily use profile with one color represents a loyal subscriber, the daily use profile with five colors is a prospect for an up-sell because of unmonetized demand of multiple users sharing one subscriber’s account. But how can you be sure the multi-color profile isn’t simply a raving fan? In paid content, one of the challenges for corporate sales is finding demand for content that can be monetized—finding a good lead. Our research shows one of the best sources for leads is within existing individual subscribers where several individuals are sharing access to the paid content. The charts below show a typical example of how to identify an individual subscriber that is a lead for an up-sell to a corporate or group agreement. The number two is a good start. In the hourly use profile for each account, the shared account has twice as many active hours as the individual account. Additionally, some devices are active earlier than other devices, but overlap on their activity which means they are used in different time zones. Also, note the individual account profile shows inactivity for lunch in the middle of the day. There are no low activity hours for the shared account, rather it peaks at the periods of most overlap between devices.Looking at the quarterly use profile, it becomes clear that each of the shared account devices were active throughout the period. Unlike the individual account which had ten inactive work-days during the period, the shared account had no inactive days.  Digging deeper into the quarterly profile, the shared account consumes three times the content as compared to the individual account. Matt Shanahan is senior vice president of marketing and strategy for Scout Analytics.last_img read more

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Virgin Galactic shows off the worlds first space tourist lounge

first_img “We are graduating the facility into commercial service,” said VG CEO George Whitesides. “We want to have this be a remarkable historic facility that when people arrive at they feel, ‘Yes, this is the place that I’m going to be going to space from.'”Virgin owner and billionaire mogul Richard Branson announced that his company was ready to “come home” to New Mexico at a press conference with Gov. Michelle Lujan-Grisham and Sen. Tom Udall in Santa Fe in May. With the unveiling of its new interior, Virgin Galactic says Spaceport America’s Gateway to Space “is now functionally operational.” Now playing: Watch this: Share your voice 1:26 Sci-Tech Comment A 23rd-century tourist guide to the galaxy First look inside Virgin Galactic’s space passenger terminal As part of its move to New Mexico, the Virgin Galactic launch vehicle VMS Eve recently landed at the Spaceport, which it will call home from now on.The company says the remainder of its test flight program, which has largely been conducted in California’s Mojave Desert until now, will take place at Spaceport America in preparation for its first commercial flights to space in the coming months.  17 Photos Virgin Galactic announces long-awaited move to Spaceport… 2:28 Virgin Galactic’s Gaia lounge will host space tourists.   Virgin Galactic The world got its first glance at what commercial space travel will look like on Thursday, and it’s a significant upgrade from the arduous trip through today’s airports. Interactive Walkway at The Gateway To SpaceThe Gateway to Space includes an interactive walkway. Virgin Galactic Virgin Galactic welcomed members of the press into its newly completed mission control, briefing room and ground-floor Gaia lounge. Gaia is centered on a posh marble and oak “Barista Island” where space tourists, their friends and family will mingle with VG employees and pilots over breakfast and coffee as they contemplate cutting the tether of Earth’s gravity for the first time.Upstairs and overlooking Gaia and the runway is the Cirrus level, home to mission control, the mission briefing room and the pilot corps. VG’s operation is housed inside the Gateway to Space building, a futuristic facade that looks something like an alien spaceship itself. The building is the centerpiece of New Mexico’s Spaceport America, a state-owned facility that has been quietly waiting for several years in the empty desert next to the White Sands Missile Range for Virgin Galactic to finally move in. 1 Now playing: Watch this: Tags Space Richard Branson Virgin Galacticlast_img read more

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Dont pull down others because of your own selfish interests Taapsee Pannu

first_imgTaapsee PannuTwitterTaapsee Pannu was seen in an engaging discussion with Vidya Balan on her radio show called Dhun Badalke Toh Dekho with Vidya Balan on Big FM where the two divas talked about the idea of Indian women breaking the glass ceiling.When she asked if there is really a glass ceiling, Taapsee replied, “Yes, it’s very much there. Fingers have been raised on those who have broken the glass ceiling. They get to hear it often that she must have done something or used some strategy. There are cracks which have started appearing and it will break certainly. Women don’t have to back out. Most importantly, we must support each other. Most of the times what I end up seeing is that a lot of women start questioning each other’s potential instead of helping each other out, because we are in the same boat in a lot of ways. I am not saying just go out of the way and support them. Don’t pull down others because of your own selfish interests. We are on the same side and fighting the same battle. So we must all try to join hands together.”Adding further to the conversation, Vidya shared a valuable piece of advice with the women that instead of getting de-motivated by statements, like women are emotional and family oriented, they should see the situation in a positive light and use that emotional and nurturing attitude for their own development.last_img read more